Diversifying your Feedback Sources
01/04/2025
Dive into the multiple sources you can utilise to capture feedback across your guest base. From QR codes to PVE understand the sources available to you, best practice and impact these sources have on the data.
125 Pulse Score In Detail
08/04/2025
Learn all about our 125 Pulse Score – our brand new score which gives a holistic view of your entire guest experience performance, rated from one to five.
125 Data & Insights – The next generation and new name for Feed It Back
March 19, 2025
If you’re one of our customers, partners or just generally active within the hospitality space you may have noticed that as of today (20th March) we look a little different…let us elaborate. We’re on a mission to provide the best-in-class customer experience and insight toolkit for UK hospitality operators. To deliver on this, we needed to […]
Why you shouldn’t just rely on Social Reviews when listening to customer feedback
March 18, 2025
Essential customer feedback terminology Social Review – a generic term for a review of a business that is published online and is accessible on the web for anyone to view. Social reviews typically use a 1-5 star rating and allow the consumer to add text to support the rating they leave. Social Review Channels – […]
Why incentive vouchers are good for feedback and good for your business
March 18, 2025
We are often asked what the best practice is when gathering survey feedback. This article focuses on why we are big advocates of incentivising survey feedback and our top tips for the effective use of vouchers. Volume Hearing from a significant number of people from your audience is crucial for making informed, data-driven decisions. One […]
Five ways to drive survey volume
March 18, 2025
1. Post-visit emails (PVE) A post-visit email (PVE) is a great way to request feedback from customers after their visit. Whether the email is generated by your CRM (with various data sources feeding into it) or through 125, where we collect customer data from integrated partners, the key is to make the most of all available […]
The seven superpowers of reviews for hospitality businesses
December 1, 2024
The Festive season is well and truly upon as and as we enter the start of December, we wanted to remind you about the true super-powers of customer feedback and all the benefits it can have for your business. During December you are likely to see at least 10% of ‘review’ traffic so it’s the […]