125 Data & Insights: The new name for Feed It Back
Let’s address the elephant in the room – we were once called Feed It Back, but want to stress that our new name and look isn’t just a vanity project. We’ve invested in innovation, in our people and product, to revolutionise how data can transform a business. We’re no longer just a feedback company, but a data-driven guest insight platform. A platform that translates your guest experience into actionable insights. A platform that makes the complex simple. A platform that boosts your bottom line.
But why 125?
We believe in putting that all important 5 ⭐️ customer experience score front and centre, so you know what your customers are thinking & can exceed all of their expectations time and time again. We help you get to that 5 star standard and present it in a way anyway in the business can understand.
Meet the Team
We created 125 because we love the hospitality industry & know personally that a loyal customer base = a resilient business. Having all cut our teeth in the industry, accumulating decades of experience along the way, you wouldn’t be wrong if you called us industry experts 😉.
Olivia FitzGerald
Managing Director
Olivia specialises in working with hospitality tech companies that are innovating & growing fast 🚀. She has previously held senior commercial roles for the likes of Zonal & Bookatable, & has extensive experience in scaling B2B propositions that can make a real difference to revenue & profitability for bars, restaurants, pubs & other hospitality concepts.
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Olivia FitzGerald
Managing Director
Olivia specialises in working with hospitality tech companies that are…
Managing Director
Olivia specialises in working with hospitality tech companies that are innovating & growing fast 🚀. She has previously held senior commercial roles for the likes of Zonal & Bookatable, & has extensive experience in scaling B2B propositions that can make a real difference to revenue & profitability for bars, restaurants, pubs & other hospitality concepts.
Read moreKevin Davies
CTO
Kevin, as his job role suggests, heads up the technical side of 125 💻 – working with experts in product, design, architecture, data science, development & testing. Kevin worked in several software design & QA consultancy roles for clients such as Microsoft & National Grid. As an expert in his field, he wrote & delivered training courses throughout Europe & the rest of the World.
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Kevin Davies
CTO
Kevin, as his job role suggests, heads up the technical side of 125 💻 – working with…
CTO
Kevin, as his job role suggests, heads up the technical side of 125 💻 – working with experts in product, design, architecture, data science, development & testing. Kevin worked in several software design & QA consultancy roles for clients such as Microsoft & National Grid. As an expert in his field, he wrote & delivered training courses throughout Europe & the rest of the World.
Read moreLisa Campbell
Director of Client Services
Lisa heads up our team of 11 in Client Services, ensuring that all 125 clients are set up for success 🙌🏼. After 10 years managing independent pubs & hotels & running large corporate & private events, Lisa took the jump into Guest Experience & Insights with a well known operator. This was also how Lisa started working with the team at 125 as a customer, before joining us after 4 years of working together.
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Lisa Campbell
Director of Client Services
Lisa heads up our team of 11 in Client Services, ensuring th…
Director of Client Services
Lisa heads up our team of 11 in Client Services, ensuring that all 125 clients are set up for success 🙌🏼. After 10 years managing independent pubs & hotels & running large corporate & private events, Lisa took the jump into Guest Experience & Insights with a well known operator. This was also how Lisa started working with the team at 125 as a customer, before joining us after 4 years of working together.
Read more