125 Data & Insights: The new name for Feed It Back

Guest insights that grow your business

We’re on a mission to provide the best-in-class guest experience and insight toolkit for multisite hospitality operators in the UK. No longer ‘just’ a feedback company, but a data-driven guest insight platform. A platform that translates your guest experience into actionable insights. A platform that makes the complex simple. A platform that boosts your bottom line.

125 Pulse Score

Mind-blowing complexity in one simple score. The 125 Pulse Score gives a holistic view of your entire guest experience performance, rated from one to five. Combining everything from online reviews, your response rate,  guest sentiment, review frequency, recency and much more. One single number for your entire team to rally behind.

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